Some mortgage professionals think that having a point-of-sale system means they are giving borrowers a great online experience. But that’s only part of the solution.
What happens to the 56% of borrowers that abandon their application*? What if they want to speak to someone? What if they need more information?
Listen to Joe Tyrrell, EVP of Corporate Strategy at Ellie Mae, as he discusses the latest research on the divide between homebuyer demands for transparency, speed and a high tech/human touch process and how it compares to the lenders’ view of consumer engagement.
In this value packed session, you will learn:
The differing expectations of millennials and boomers
How to find, engage and convert more borrowers
The importance of balancing personalized communication with automation
The power of data and analytics to engage more borrowers
The solutions that drive effective consumer engagement to close more loans
Lender Realities vs. Homebuyer Demands
Joe Tyrrell, EVP, Corporate Strategy, Ellie Mae
*Source: Ellie Mae data analysis of applications started vs. submitted.